Burson-Marsteller, the US PR giant, has won a one-year contract from white goods manufacturer Haier to support a brand communications program for its upscale Casarte brand in China. (continue reading…)
Tag: electronics
Casarte gets brand boost with BM
Coming to your screen soon
Remember when the Japanese dominated the TV industry?Japan’s once unbeatable consumer electronics industry is going through tough times and South Korea’s Samsung has now built an indominable lead over its Nippon rivals in the TV market.
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