Burson-Marsteller, the US PR giant, has won a one-year contract from white goods manufacturer Haier to support a brand communications program for its upscale Casarte brand in China. (continue reading…)
Tag: consumer
Casarte gets brand boost with BM
China Auto Rental IPO hits the road
For once, a Chinese company plans a US IPO with an old-fashioned business model that any investor can understand – auto rentals. (continue reading…)
Coming to your screen soon
Remember when the Japanese dominated the TV industry?Japan’s once unbeatable consumer electronics industry is going through tough times and South Korea’s Samsung has now built an indominable lead over its Nippon rivals in the TV market.
(continue reading…)
Watch out
China has overtaken the US as the largest luxury watch market, according to the WorldWatchReport, a leading market research report for the watch industry that tracks watch-related internet search terms.
For the first time since the study launched in 2004, China surpassed the USA as the country exhibiting the highest demand for luxury watches, representing 23% of all watch-related searches. (continue reading…)
The End of Cheap China
It’s not just Apple that has a lot to thank for China’s abundant supply of low-cost and pliant labor (for more on Apple read yesterday’s story).
Virtually every western manufacturer that has facilities or suppliers in China has been drawn there by one overriding goal– to make things cheaper.
But how much longer can Low Cost China continue to gain height as a business model?
(continue reading…)
Martin means business
Western businesspeople — and well-heeled locals— looking for a memorable Shanghai restaurant to entertain could do worse than head down to Restaurant Martin, the brainchild of Basque chef Martin Berasategui which opened this week.
Located in a colonial building in Shanghai's Xujiahui Park, Restaurant Martin is an ambitious — some would say risky — attempt to export the famed cuisine of Spain's Basque Country region to China and adapt it to local tastes.
