Its going to be tough being seen among the crowds at next year's Olympics. And that goes for the sponsors too. Coca-Cola has found an original way to stand out by associating itself with the landmark Beijing National Stadium, popularly known as the Bird's Nest stadium because of its nest-shaped structure...   more »

China's consumer society is polarised between older Chinese who felt the effects of the Cultural Revolution, and younger consumers who are much more like their counterparts in the west. The latter are more "brand savvy" and using the internet to research products, and they are also less tolerant of poor service in stores..    more »

Possibly of limited use to western movie makers, given China's current restrictions on foreign films, but Online Testing eXchange, a US consumer research outfit, has expanded its movie tracking service to cover China...   more »