geong.jpgGeong International, the small London-listed software house, has signed contracts worth almost $500,000 with Shanghai Automotive Industry Corp and Shanghai General Motors, SAIC's JV with the US car giant.

The two contracts are for its enterprise content management software, PortalAge, which is finding increasingly popularity with big Chinese businesses, particularly banks and automotive firms.

Big businesses use ECM software to manage the huge amount of information held on their websites and intranets, and make it easily accessible to users via portals. SAIC plans to use the software to create a dealer management system.

As we have said before, its is intriguing that Beijing-based Geong is apparently doing so well in China with its PortalAge product. In the west, at least, ECM is a maturing market -- at least at the high-end where PortalAge is targeted -- and several stand-alone vendors of ECM software have been acquired in recent years.

Nevertheless, there still appears to be a lot of new business to go for in China and Geong has found a nice niche opportunity here that so far eludes bigger software vendors in the west. If there are any Geong users reading this, I'd be interested to know exactly Geong offers that they cannot get from larger, better-known vendors.

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