Geong, the Beijing-based software company, is building up an impressive portfolio of blue chip clients in China.

The company, which listed on London's Aim market earlier this year, has just won a deal from IBM Global Business Services to supply Geong's enterprise content management software to Motorola China Electronics, one of the most widely respected foreign manufacturers in China.

geong.jpgThe deal consists of two contracts worth $153,000 and IBM will incorporate Geong's portal technology into a solution to improve Motorola's channel management system.

Last month, Geong signed a $270,000 deal with China's Bank of Communications to update the latter's internal enterprise information portal, and in the summer it won a $350,000 contract with H-3C, the telecoms equipment JV between Huawei Communications and 3Com.

The success that Geong is having with a stand-alone enterprise content management product in China is surprising. In the west, the trend is for customers to buy portals within a broader software offering from big-name vendors like Microsoft or SAP. Former high-fliers like Documentum, Plumtree and TopTier have seen the writing on the wall and opted to be acquired by bigger fish.

I suspect that as China's enterprise software market matures, Geong will also choose a similar exit strategy.

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