China is a land of seemingly boundless opportunities but also considerable challenges, particularly for western businesses engaging with this giant market for the first time.

EngagingChina aims to keep you informed about the new strategic opportunities in China's  fast-growing economy -- and warn of potential pitfalls.

There are plenty of other sites that write about China.  But in their enthusiasm to describe this fascinating country, readers risk not seeing the wood for the trees.

Our focus at EngagingChina is strategy, pure and simple.

And unlike other sites, we look across a range of emerging sectors in China's new economy, rather than concentrating on just one.

Geoff Nairn, the founder and managing editor of Engaging China, is a veteran business journalist and long-term contributor to the Financial Times. 

If you are reading this, thanks for stopping by. And please let us know by sending an e-mail to the address below.

Geoff Nairn
Managing Editor