MagicLogo1 Magic Software, a Nasdaq-listed Israeli software company specialized in integration software, has signed a partnership with China’s United Electronics Company to resell Magic’s products in mainland China, HK, Macau.

The partnership agreement for licenses, maintenance and support is worth nearly $1,000,000 over five years.

Integration software performs vital “under the hood” functions for organizations that have to share data from multiple sources and are running a miss-mash of computer systems.

As businesses become more dependent on their IT systems,  integration can become a real pain point. The growth of enterprise mobility solutions and cloud computing further complicates the picture and leads many businesses to turn to an IT integration platform, such as Magic offers,  rather than trying to hook up different systems themselves.

The decision to hook up with a Chinese partner shows the growing maturity of China’s business computing landscape and the desire of Chinese companies to ‘mobilize’ their workforce by embracing enterprise mobile technology.

Mr. Donghui Wang, Chairman of the Board at United Electronics Co, said:

Demand for enterprise products and services is on the rise and the enterprise mobility is poised to take off. By enabling businesses to mobilize enterprise data easily, reliably and securely, Magic’s robust enterprise-grade application and integration platforms provide us with a huge growth opportunity.”

United Electronics Co is a leading IT solutions and service provider in China with over 600 employees and net revenues of approximately 1bn RMB (US $163 million) in 2012.

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