China's fast-evolving financial services sector creates big opportunities for western financial technology suppliers. DST Global Solutions is the latest to wake up to the potential of the Chinese market and it has launched a website dedicated to servicing its customer base in Greater China.
The UK-headquartered company specialises in middle office software for insurance companies as well as customer management applications for other industries.
It already has offices in HK, Shanghai and Beijing, and its clients in the PRC include insurance giants like China Life, Ping An and Aegon.
Like a lot of technology firms, having a Chinese-language website is seen as particularly important when it comes to providing technical support for its customers in China.
The firm already has Chinese language versions of all its major products along with the accompanying documentation. the website is designed to improve access to that information, as well as inform corporate marketing function.