Optical_Fiber.jpgAs a sign of China's growing importance in the telecoms sector, Light Reading, an authoritative source on what's going on in the industry, has set up an office in Beijing and launched a website, Light Reading Asia, specifically for the region.

China telco media professional Sam Song has been named director of Light Reading's new China operation. He will be in charge of developing Light Reading events such as TelcoTV and Ethernet Expo into China, as well as other research and online products that will be tailored to the Chinese communications marketplace.

Previously, Song ran his own media and events company called World Sources, and has extensive prior telco journalism experience with Computerworld China and China Digital TV Magazine

In a former existence, EngagingChina used to be a telecoms hack and can testify to the success of Light Reading, which has rapidly eclipsed traditional paper-based media as the main source for business and technology news in the telecoms industry. Light Reading also has a heavyweight sister site called Heavy Reading, full of 200-page reports with titles like “The Rise of the Session-Aware Media Gateway” — indispensable bedside reading for some.

As well as Light Reading's journalists, analysts from Heavy Reading will contribute to the new Light Reading Asia site, while the team at Pyramid Research, a telecoms market research firm acquired by Light Reading last year, will provide cutting edge market-specific content. Pyramid's Asia team will write blogs and provide in depth reports, analysis, and commentary.