olympics_beijing_2008.jpgAnother shrewd deal from Xinhua Finance Media, China's diversified financial media company, which has been appointed to operate and manage an initiative to popularise the Olympics and promote Chinese culture to the world.

Before and during next year's Olympics, the China All Stars Support and Promotion Group will organise a range of public activities, cultural performances and charitable competitions with Olympic official partners, sponsors and suppliers.

Film and television stars from mainland China, HK and Taiwan along with leading athletes and coaches from more than ten All-Star teams will take part in various events, including the China All Stars Soccer Team, China All Stars Basketball Team, and Hong Kong All Stars Soccer Team.

In addition, XFMedia is granted a right to jointly organise “Olympic Live Sites” in various cities in China. The Olympic Live Sites will be large-scale plazas with a large LED screen where large numbers of people can watch broadcasts of sports events and entertainment activities, plus an outdoor stage for performances by the All-Star teams.

XFMedia will provide exclusive support and marketing of the Olympic Live Sites in selected cities, providing sponsorship opportunities.

More on XFMedia and its outdoor advertising deals here

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