Israeli semiconductor company Metalink has been chosen by China's Hisense to supply super-fast WiFi chips to transmit high-definition TV signals around the home.
Hisense is China's leading TV maker but it is a cut-throat business and so Hisense is looking to push upmarket into more advanced HD TVs and home multimedia systems.
Metalink's WLANplus technology enable the wireless transmission of multiple HD TV streams at speeds of up to 300 megabits a second from a centrally-located digital TV, personal video recorder or settop box to any room in the house.
Metalink also announced that its HD TV decoder platform will be be used by TV manufacturers who are members of the Intelligent Grouping and Resource Sharing trade body, whose members accounts for more than 84% of all televisions sold in China.
IGRS was established in 2003 by five of China's leading electronics companies, Lenovo, TCL, Konka, Hisense and Great Wall. In addition to the founding companies, key IGRS members include China Telecom, Huawei, Changhong, ZTE, Skyworth and others.
Today, IGRS represents all the major industry players in China providing products to both domestic and worldwide markets, so Metalink has a good chance of getting its technology accepted as a de facto standard in China.
Whether it will have similar success on the world stage remains to be seen. The small Israeli chip company is losing money and while the WLANplus technology has great promise, it has not yet made much of an impact on the company's top line.
Headquartered in Yakum, Israel, Metalink has design centres in the US and Taiwan, and sales offices in the US, South Korea, Japan, China and Taiwan.