London-listed EBT Mobile China has signed an agreement with Motorola China to open Motorola-branded kiosks and shops in China.
The move is quite a coup for EBT as the Motorola brand commands a
loyal following in China — even in far-flung places like Lhasa, where
Motorola recently opened a store. Last year, the US phone giant opened over 150 Motorola-branded stores in China.
EBT said the deal with Motorola means that it will add at least 50
Motorola-branded stores to its current portfolio of 233 stores within
the next 12 months.
The deal follows hot on the heels of EBT's acquisition of a small Chinese mobile phone retailer last month.
EngagingChina has long admired EBT's China strategy which so far
seems to have avoided the many pitfalls inherent in a fast-growing but
highly competitive market like mobile phone retailing.
Some analysts see in EBT a Chinese version of the UK's Carphone
Warehouse which has pursued a highly successful expansion strategy in
the UK and European mobile phone retailing markets.
Inevitably, that has also led to rumours that Carphone Warehouse could snap up EBT Mobile China.
We last wrote about EBT Mobile China here.