hershey.jpgMore on China's sweet tooth. The world is heading for a chocolate meltdown and China is largely to blame, according to a nice tongue-in-cheek story from Marketwatch.

As every commodity bull knows, the unstoppable growth of China has raised concerns about the supply of natural resources such as oil, gas, coal, metals and agricultural commodities like sugar. Now, its the turn of chocolate.

There is a worldwide shortage of cocoa beans due to soaring demand from Asia and especially China, where consumption of chocolate is growing at 30% a year.

The story is aimed at private investors who fancy dipping into the exotic world of trading cocoa futures.

Nevertheless, it is a good example of how China's consumer market is developing western tastes and how the first beneficiaries are likely to be western firms selling simple stuff like chocolate bars rather than more sophisticated goods.