What do Jennifer Lopez, Michael Jackson and Bill Clinton have in common? They were all born in the Chinese Year of the Dog, which comes around every 12 years and starts today.

The Year of the Dog also marks the launch of EngagingChina.com as the internet's most authorative source on the China strategies of western businesses. 

We dont pretend to offer an insider's guide to doing business in Shanghai. Nor can we tell you where to find an internet cafe or fast food joint in Jinan.  There are plenty of sites out there that do that. But in their enthusiasm to describe this fascinating country, readers risk not seeing the wood for the trees.

Our focus at EngagingChina.com is strategy, pure and simple.  So, if you want to know where the real opportunities lie in China's new economy, or if you need to keep an eye on what your competitors are doing,  then EngagingChina.com is for you.

Come back regularly!

Geoff Nairn